Audi has apologised for an advert exhibiting a little bit lady leaning on a automotive whereas consuming a banana.
The advert was shared on-line selling the Audi RS four Avant and attracted criticism from some social media customers who described it as ‘creepy’, ‘sexually suggestive’ and ‘unusual’.
Alongside the advert’s slogan, which reads: “Lets your coronary heart beat quicker – in each side”, the teen is pictured along with her again in opposition to the excessive efficiency automotive whereas consuming the fruit.
The German automotive maker has now apologised for the advert saying it was ‘a mistake’.
Its official Twitter account mentioned: “We hear you and let’s get this straight: We care for kids.
“We sincerely apologise for this insensitive picture and guarantee that it’s going to not be utilized in future.”
Different critics advised the advert glorifies harmful driving and exhibits a baby prone to being run over.
“Audi, excited about kids with no respect. Or care, or curiosity in security, or a lot of the rest,” mentioned one.
Whereas one other added: “There’s a younger baby on the bumper. Are you aware about pedestrian fatalities and luxurious vehicles?”
However not everybody feels the corporate needs to be apologising.
Twitter person @BiscuitKing mentioned: “If anybody checked out a little bit lady consuming a banana whereas leaning in opposition to a automotive as sexually suggestive, that’s YOUR thoughts at work. You must search assist and avoid kids.”
And @NzMohamed added: “I need to return to the 80s and 90s when individuals weren’t delicate to each… single… factor.”
The agency says it’s investigating how the advert got here to be printed.
It mentioned: “We hoped we might convey these messages, exhibiting that even for the weakest visitors contributors it’s attainable to relaxingly lean on the RS expertise. That was a mistake! Audi by no means meant to harm anybody’s emotions.”
Including: “We will even instantly look at internally, how this marketing campaign has been created and if management mechanisms failed on this case.”