Baywatch hunk David Hasselhoff is certainly one of a string of high-profile celebrities sharing their love of Cumbria as a part of a brand new marketing campaign to revive tourism within the area.
The legendary actor and TV character has waxed lyrical concerning the time he has spent in Cumbria, in a bid to encourage extra folks to go to the realm through the Autumn and Winter months.
Talking of his romantic getaway within the area, he stated: “The lake, the lodge…the time we spent in Cumbria was magical. Virtually like being far distant, in a peaceful serene place of magnificence – a spot to sigh and look right into a lover’s eyes.”
Together with the testimonial from The Hoff, the likes of TV presenter Helen Skelton and actress Anna Friel have additionally shared what they love most concerning the in style vacation spot.
The initiative is a part of Cumbria Tourism’s wider #theperfectplacetobe Restoration Advertising Marketing campaign which goals to assist tourism and hospitality companies affected by greater than £1.5billion misplaced revenue following the impression of COVID-19.
(Picture: Cumbria Tourism)
Following months of closure and just some quick weeks of summer season buying and selling, 1000’s of tourism jobs within the county are in danger, so the efficiency of the business through the autumn and winter months might be all of the extra important this yr.
An array of acquainted faces – a lot of whom have robust Cumbrian connections – have been invited to share their love of the vacation spot with their very own private message.
Different acquainted faces getting behind the marketing campaign vary from TV character and common customer Julia Bradbury, comic and resident Jon Richardson, and Olympic and Nice North Swim competitor Cassie Patten. Plus phrases from homegrown Cumbrian heroes together with mountaineer Sir Chris Bonington, Lord Melvyn Bragg and MasterChef 2019 winner Irini Tzortzoglou.
(Picture: Cumbria Tourism)
Places featured alongside the messages from every celeb embrace St Bees, Cartmel, the Solway Plain, Scafell Pike, Ullswater, Wastwater, Blencathra, Muncaster, Derwentwater, Kendal, Windermere, Catbells, Dodd Fell, Helvellyn and lots of extra.
Every of the celeb messages might be posted on the Cumbria Tourism social media pages, and every celeb will even be requested to share them on their very own channels to spotlight the area as a terrific place to go to all-year spherical.
Managing Director of Cumbria Tourism, Gill Haigh stated: “Everyone knows this can be a particular place however with so many well-known faces sharing that zeal it’s nice to listen to their insights and real love or reference to the county.
“The messages have been a pleasure to learn and we will’t wait to share them with our potential guests, notably those that missed their holidays right here throughout lockdown. Our awe-inspiring panorama has a lot to supply; not just some excellent outside adventures, but in addition incredible meals, fascinating tradition and heritage, and loads of distinctive points of interest and experiences.”
One other celeb so as to add his title to the marketing campaign is broadcaster Stuart Maconie, who stated: “Final week for the primary time in lots of months, I did two fell walks in Cumbria and I have been lacking it a lot.
“In actual fact, I hadn’t realised simply how a lot I would been lacking it till I used to be on the market once more. Every little thing is there – the lakes are there, the outlets, the pubs and the eating places are there. Clearly, you will have to e book forward now issues are a little bit completely different to regular, however Cumbria is open for companies and is welcoming you again so it could be nice to see you there.”