Sainsbury’s has launched a brand new assortment of Lego playing cards in supermarkets from right this moment.
Launched in 2017, the scheme offers buyers a pack of the collectible playing cards for each £10 spent in retailer or on-line.
Clients additionally get two free packs after they buy an album for £2.50.
Every pack incorporates 4 playing cards, with 140 to gather in complete. Followers can enhance their assortment by shopping for additional packs for 50p.
This 12 months’s album goals to encourage and educate youngsters about totally different meals from world wide, taking children on a journey to find the place totally different elements come from.
That includes Lego characters Lily and Sam, every of the seven chapters focuses on a special continent and emphasises the significance of consuming totally different meals teams and their dietary worth in a enjoyable and interesting approach.
Households collected 4 million playing cards the final time they have been out there, and snapped up greater than 1,000,000 albums in 2018.
Mark Given, chief advertising and marketing officer for Sainsbury’s, mentioned: “Annually our Lego Playing cards and Collectors Albums have confirmed extremely in style amongst youngsters and adults alike – actually capturing children’ imaginations.
“It’s necessary to show youngsters about vitamin and wholesome consuming from a younger age, so we are able to’t await our newest launch, serving to convey the significance of meals and weight loss plan to life in a very enjoyable and artistic approach.”
The playing cards and albums will probably be out there for six weeks from right this moment (Wednesday September 16).